David Ma
Coordinator is an app that helps people match and buy their clothes.
Roles & Responsibilities
  • UX Research
  • User Interview
  • UI Design
  • Branding
  • Motion Graphic
Project Context
  • March 2021 – May 2022
  • User Experience Design
Tool Used
  • Illustrator
  • After Effects
Through my research, I found that several studies have found that men, in particular, struggle and experience stress when it comes to shopping for clothes.
I conducted an interview with three men in their 20s and 30s, and I could hear from them about the difficulties and fatigue of buying and wearing clothes in common.
Based on information obtained through research and interviews, I created two personas. Both Personas are interested in buying clothes, but they are busy and stressed out because they do not have time to buy clothes.
I thought about the direction of the app with the information and persona from the research.
I researched stock X, Nordstrom, and Instagram. Among the functions studied in the app/web, I decided to adopt the functions that can easily provide user convenience.
I analyzed the Nordstrom website and studied what to reflect and what not to reflect for the app to be made.
Based on the insights derived from the feature matrix and competitor analysis, I designed three main feature workflows: main screen, recommendation, and inspiration.
I created a wireframe with key features and designed the brand considering that the main users are men in their 20s and 30s.
I designed the app's key features to improve men's shopping and developed the high-fidelity screen.